archminute

 This article brought to you by (brand name).  Or maybe by No Name™. That's what you're seeing there in the yellow: a brand whose whole identity is based on having no brand name. You won't find any Eggo, they only make "original waffles". No Charmin either, just "bathroom tissue".  Make no mistake, this campaign of anti-design isn't concerned with actually destroying brand image (they'll happily sell you all the bright yellow merchandise you can carry), they're more so trying to convince you that not having a design somehow puts them on the moral high ground. That, by spending a single cent on marketing or packaging design, all the other companies have duped you and you'd really be a fool not to buy all this plain yellow goodness.  It is, of course, just another way to market a brand.  To stray from consumer goods and into other areas of anti-design, this is a problem that I've often had with some works of minimalist architecture. I...

We've all heard of them.  Disasters caused by too many cut corners, too many costs saved. Maybe something as small as a backyard deck toppling over (because the builders used drywall screws instead of structural nails) or something as large as the entire roof of an apartment building flying off into the street (because they skimped on the cheap metal wind ties in the attic). By this point, we all know that there's a limit to how much corner-cutting you can get away with before you start running into unforeseen problems.  But what if you do things better than you absolutely have to? What happens if you go beyond the bare minimum to get past the inspector and spend a little extra to do things the right way?  I present to you: the unforeseen benefit.  I will personally bottom-dollar guarantee you that this fence was not built as a flood retaining, aquarium wall fence, but just look at it go. This fence was built to a higher standard than it had any need to be. I'm sure ...