This article brought to you by (brand name). Or maybe by No Name™. That's what you're seeing there in the yellow: a brand whose whole identity is based on having no brand name. You won't find any Eggo, they only make "original waffles". No Charmin either, just "bathroom tissue". Make no mistake, this campaign of anti-design isn't concerned with actually destroying brand image (they'll happily sell you all the bright yellow merchandise you can carry), they're more so trying to convince you that not having a design somehow puts them on the moral high ground. That, by spending a single cent on marketing or packaging design, all the other companies have duped you and you'd really be a fool not to buy all this plain yellow goodness. It is, of course, just another way to market a brand. To stray from consumer goods and into other areas of anti-design, this is a problem that I've often had with some works of minimalist architecture. I
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